O’Connors is pleased to announce the successful acquisition of Belle-Vue Machinery, finalised on 1 October 2025. This marks an important step in consolidating O’Connors’ Victorian footprint, with the addition of the New Holland brand in Swan Hill and Warracknabeal.
With more than 60 years of experience and a reputation for putting customers first, O’Connors is committed to ensuring continuity of care for both customers and staff. The Belle-Vue team brings valuable local knowledge and long-standing relationships that will continue to support farmers across the region.
“This transaction means our customers gain access to an even broader selection of machinery, including New Holland’s well-established product range,” said Aaron Cordy, Managing Director of O’Connors. “Our focus remains firmly on providing timely service and technical support, reliable parts, and expert advice to keep farms running efficiently.”
Customers will benefit from:
– Expanded parts and stock availability across multiple sites
– Access to O’Connors’ deep technical knowledge base, supported by global expertise from parent company Titan Machinery
– Greater choice in machinery, including a differentiated combine harvester offering
– A reliable, solution-focused team available through all seasons
CNH Business Director, Aaron Bett, welcomed the move as a win for customers: “O’Connors’ long-standing commitment to supporting farmers, now combined with New Holland offerings in Swan Hill, Warracknabeal and surrounding areas, provides customers with more options and stronger service across the region.”
CNH and O’Connors also acknowledge Chris Taylor and the Belle-Vue Machinery team for their dedication to New Holland and the farming community for more than two decades.
In addition to Swan Hill and Warracknabeal, this acquisition allows O’Connors to expand New Holland offerings into Birchip, Ouyen, Horsham, and St Arnaud, further strengthening service coverage across Victoria.
If you have any questions about the acquisition or would like to speak with someone, please contact your local O’Connors branch.
